As briefly mentioned in our post about BlackBerry’s current debacle, Apple had an incredibly successful opening weekend for their new iPhone 5s and 5c. With both models released at unprecedentedly low price points, enthusiasts turned up in force to purchase over 9 million individual units. Yet if Apple’s interest truly was to entice first-time smartphone buyers, they may have missed the mark. According to a survey of one individual Apple Store’s opening sale, 90% of the new iPhone buyers were upgrading from previous versions. While tech blogs and the media certainly regale in the hype of iPhone releases, Android users dominate the market globally – capturing 80% of worldwide smartphone sales. Because of this uneven device distribution among smartphone users, enterprises are shifting focus in their development plans.
In the world of big business, where heavy smartphone usage runs rampant, enterprises are looking for easier ways to provide support across the full range of mobile platforms. With a “bring your own device” approach that many companies now use, employees are accessing company email and data on smart phone devices of their own choice. In tune with this trend, technology companies are reacting. BlackBerry recently announced that their once-popular and exclusive BlackBerry Messenger (BBM) service will be released for both Android and iPhone. Where iPhone was once the formidable playground for beta testers and early app releases, more developers are now accepting Android and Windows-mobile environments as initial development choices. Solutions like Oracle’s Mobile Cloud Service are pressing the importance of interconnectivity and universal access, rather than tying users down to specific devices or native applications. A push towards single-source applications that leverage Java and HTML5 to run through web browsers reflect a “new normal,” according to Suhas Uliyar, a Product Management VP at Oracle, in which corporate mobile strategies move away from the traditional “tactical mobile projects or siloed mobile platform implementations.”