Just finished giving our 2012 Talener Kick-Off meeting. Here are the notes:
2011 Recap:
-Building year for Talener- Started 2011 with 4 people in SF, 5-6 peeps in LA, 15 peeps in NYC.
-All offices subleased or managed, now all spaces are Talener only.
-Cycles for Companies: Building, Billing & Protecting phases.
– Talener Building phases: 2007, 2011
– Talener Billing phases: 2008, 2012
– Talener Protecting phases: 2009, 2010
Big things in current events for 2012:
Summer Olympics in London
Presidential Election
Year. People Teams. Offices. Revenue
2007 6 2 1 $1.6 million
2008 8 2 2 $2.6 million
2009 15 4 2 $4.6 million
2010 28 5 3 $8.8 million
2011 46 9 3 $13 million
2012 76 14 5 $26 million
2013 100 20 7 $40 million
2014 140 26 9 $70 million
2015 200 32 11 $99 million
Opening in DC and Boston in 2012 (one in April, one in June) Opening in Chicago and San Jose in 2013* Opening in Philly and ATL in 2014* Opening in TX and Seattle in 2015* *potential options
2007 -2011 exciting income stories, lots of growth and it is not easy, but it is rewarding/exciting.
2012
-Talener has a Strong Brand out in the market place
-2012 is the year of the Candidate (“Sellers Market” this year) -Challenge for 2012: put yourself in the candidate’s shoes. What would you want or be expecting from an agency?
-If we do right by the candidates, the recs and referrals we get from those candidates will be amazing and “through the roof”.
-Use our hot candidates to open doors at companies we previously had trouble getting into. Candidates will have a lots of choices/options.
Measurement/Improvement
-we need to do a better job of measuring our performance.
-performance should be consistent and should be able to be built upon (improvement).
-we will be looking at below average, average, above average, and great performance.
-Measurement for all groups is 6+ deals.
-2+ deals on a monthly basis on each desk should be the norm
Average performance:
E/L month 1-3: 0 deals
D1 month 4-6: 1 deal per month (3 deals in 1st 6 mos)
D2 months 7-9: 4.5 deals per quarter
D3 months 10-12: 2 deals per month
Average performance for year one: 13.5 deals in 12 months
D4 Sr. Relationship Mgr: 2.5 deals per month (7.5 deals per qtr)
Mgmt: 1.5 deals per month (4.5 deals per quarter)
Above average performance: 3 deals per month Great performance: 4 deals per month
Off to the races!
