By Dani Abaya
In my third week of business development calls, I looked to the Ignition Mobile conference website for source material. One of the companies featured at Ignition, Stripe, centers around the growing trend of ecommerce and mobile payments. PayPal is one of their investors. Stripe offers easily installed payments service integrated into applications, making it easier for developers to enable online credit card transactions. CEO Patrick Collison spoke at the conference about how Stripe has become the go-to payments solution. Stripe is a business at the forefront of several trends in the tech world. It’s all about the shift towards mobile as well as moving online business forward. LinkedIn mobile traffic in the past two years has jumped from 8 to 27 percent. In terms of mobile payment as a way of making purchases, there is room for growth. But companies like McDonalds and Dunkin Donuts are moving towards a customer ordering experience via smart phone. McDonald’s patrons can order fries on their phone and pay with PayPal. Google has Google Wallet and Apple’s mobile commerce can be seen with Passport.
Startups like SideCar, Postmates and Lyft are a few of the companies enabling payments using Stripe. They can use its API to very efficiently integrate check out systems. What may seem like simple transactions to the consumer, accepting payments is a huge piece of functionality that’s tedious and complicated. Stripe solves this problem by making the process easier for developers to implement. Mobile-app developers can use this service and make it easy to take payments because it avoids the need for approval of a merchant account by a conventional provider as well as simplifies the process of adding the payments code to the application. Stripe is partnered with Parse, a company that offers a back-end-as-a-service. They provide tools to build mobile apps, specifically on the back-end. These companies solve the problems that developers face, in order for them to build applications and programs that solve business problems.
Mobile is growing, and mobile commerce and the ability to monetize applications are affecting the way consumers interact with products and services every day.