Dating and interviewing: we’ve heard the comparison a million times before. But for two new ventures, the key to more effective recruitment may lie within technology that’s already being used in more personal ventures: the online dating industry.
Jobr, a new smart phone app, has looked to the popular dating app Tindr for inspiration in simplifying the job search process. Just as Tindr connects with Facebook, the app uses LinkedIn data as a launching point to create a short profile based on your job history and skill areas before allowing you to browse through potential openings in your area. The heart of the app is the right-left/yes-no swiping that’s so familiar to fans of Tindr. The ambitious mission to simplify communications between job hunters and hiring managers may be a welcome change to burdensome, lengthy job applications and registration systems, but will professionals take this more casual, app-centric approach to the job hunt seriously?
In a similar vein, eHarmony recently announced their own foray into the crowded job search space: Elevated Careers. Recognizing that the average American employee only lasts around 4.6 years at a job and noting the low divorce rates of eHarmony marriages, the online dating giant is looking to use a similar algorithmic approach to professional matchmaking. While the service hasn’t launched yet, at the core is quality over quantity and speed – drilling job success down to the primary basic of personality and cultural factors.
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