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Talener CEO Mike Dsupin spoke to JobWeeks/Content That Works About How to Resign Gracefully

May 24th, 2012

Talener CEO Mike Dsupin spoke to writer Dawn Klingensmith (JobWeeks/Content That Works) regarding how to resign gracefully.

Among Mike’s most insightful advice:

“Tell your boss before anyone else. “It’s embarrassing if you’re the boss and you hear from someone else that your employee is leaving,” says Michael Dsupin, CEO of Talener, an information technology staffing company with offices in New York City, San Francisco and Los Angeles.

Have a concise resignation letter prepared in advance with your last date of employment and contact information for future correspondence. “We always stress that it’s not important why you’re leaving,” Dsupin says. “If asked why, just say you feel like it’s time to make a move and try something new.””

You can find the full article HERE or at: http://contentthatworks.com/jobs/overview.php

Let us know what you think!

Posted in Company News, News, Talener Blog, Talener Culture

Rob and Ben's going away party in SF

May 23rd, 2012

Rob and Ben are moving to Boston to open our new office. San Francisco will miss them.

Posted in Talener Blog, Talener Culture

Results of the Vote for School Budget, Bond, etc.

May 17th, 2012

Just in case anyone was wondering, Yes, the Town of Mamaroneck-Larchmont voted to pass the School Budget, Bond and voted on a Board of Trustees.

We heard that the turn-out was exceptional, so again, thanks to all at Talener New York for making a few thousand calls to drive awareness. 

 

 

 

 

Posted in Client News, Company News

Talener telethon to support Mamaroneck-Larchmont school budget, bond and trustee vote today

May 15th, 2012

Last night was a great night at Talener Group!  Our staff of 23 people volunteered their time from 6:00 pm to 8:00 pm and called roughly 2000 registered voters in the town of Mamaroneck-Larchmont to help raise awareness for a very important vote today, May 15th,  on the school budget, bond and board of trustees.  Talener Group worked closely with the PTA Council to draft a script, the PTA Council provided us the phone numbers and we took care of the rest.  We hope that the community gets out there today and votes!  That was the goal. 

We had a lot of fun last night.  The bullpen was alive and the large conference room was packed with our Operations Staff and Patricia Dsupin banging the phones.  Everyone called at least 72 people.  We only managed to eat 4 of the 8 pizzas that we ordered from Little Italy, so it will be a Pizza Party at lunch today. 

I would like to thank everyone at Talener Group and the PTA Council for helping to make last night a great success. 

Posted in Company News, News

Interactive Advertising and the Advent of Social Loyalty

May 15th, 2012

The emergence of social media in the last few years has greatly changed the way we interact with one another.  It’s an obvious statement, and maybe an overly simplified one, but it brings with it many implications that are worth considering.  This is especially true when we ask exactly who comprises “one another”; i.e. who exactly is interacting with whom.  We’re no longer just sharing photos with friends or commenting on the lives of those in our college network.  We are increasingly engaging companies and brands on an interpersonal level.  And the companies and brands are, of course, making the most of it.

This is where the concept of “social loyalty” comes in to play.  For today’s businesses, social loyalty is essentially a means of rewarding those customers that most engage their brand.  So where in the past a customer might gain reward points for making a purchase (think frequent flyer miles, buying ten sandwiches and getting an eleventh one free, etc.), now a customer might gain reward points for liking a brand on Facebook.  In an article on the subject, Social Commerce Today places particular emphasis on this distinction between “transaction value” and “relationship value”.  Writing for SCT, Paul Marsden, a social psychologist who specializes in social marketing strategy, notes that “In traditional social commerce it’s all about driving transactions by helping people connect where they buy or buy where they connect.  Social commerce with a loyalty focus is all about driving total customer value over time, purchase value plus referral value”. 

 Social Commerce Today presents this concept of social loyalty as the best way for online businesses to compete with the Amazons of the world; those retail giants that can offer lower prices and a wider product range than smaller competitors.  It’s a mutually beneficial relationship that strengthens the bond between customer and brand over time.  Thus the “loyalty” in social loyalty is apt.  Customers have a reason to continue to engage the business (they’re being rewarded with credit points), and the businesses have a reason to reward the customers (they’re being provided with renewable business through free marketing and referrals).

 And as has always been the case, where emerges a new market, so emerge new companies to take advantage of it.  One such company based in New York, CrowdTwist, guarantees to increase revenue and engagement for their clients by unifying their “disparate online presence into a singular, revenue-driving platform”.  They do this by mining and analyzing data from all major social media outlets, providing incentive based “games” in which customers can compete with other customers to win points, and even selling points for online currency, thus creating “a brand new revenue stream for many clients”. 

And investors are taking notice.  500Friends, a California based startup providing social loyalty solutions for e-commerce sites, recently received $4.5 million in series A funding (some of that came from 500Friends CEO Justin Yoshimura, an angel investor in his own right, but still).  The point is, social loyalty is beginning to be recognized as a viable way to drive revenue without spending much more on advertising, thus driving profits.  And investors will always be drawn to that.

 So what does this mean for us as recruiters? For one, we can start working with companies that provide this service.  They will continue to pop up as long as they continue to receive funding. But I can’t help but think there’s a better lesson to be learned here.  Pinpointing exactly what that is will take a bit more thought and consideration, but the concept of incentivising online interaction must in some way be relevant to our business. Granted, our business is inherently different, at least on some level, than a retailer that sells, say, shirts.  But the skeleton of the model still applies here.  Encouraging the businesses and people that we work with to engage us in a visible way, and to do so over and over again, will invariably be a positive thing.

Posted in Current Events, Talener Blog, Talener Culture

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