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Social networking has become the go to platform. Without utilizing these new tools, you would be missing out on a huge number of job opportunities. At the same time, you can’t just jump on Facebook or Twitter expecting that a job will appear automatically; there’s almost a certain protocol or etiquette to interacting on Social Media and a few key points will quickly establish any valuable leads in your job search.

1. Social Networking is about engaging in the conversation

One of the most important rules to follow when promoting yourself on Social Media is to not become a one-sided venue. There is almost nothing people complain about more on Facebook and Twitter than the people that repeatedly jam their inbox or wall with their incessant daily self-promotion while never interacting or commenting on what others are doing. It’s the same rule for real life interaction; no one likes the guy that comes to the party and tells you all the specs on his new Prius without letting anyone else get a word in. Social networking and business relationships are based on an even and consistent back and forth where both parties are equally engaged in what the other has to offer and this is definitely something that applies to Social Media. These conversations are what builds networking opportunities and creates rapport for a potential business relationship.

2. T.M.I. and Social Media

One of the most important aspects of Social Media is determining what type of content is appropriate to reveal about yourself.  Facebook and Twitter have become the go-to examples for people replaying every bit of minutia in their day, but when you’re using these same platforms to engage in business relationships, it’s really important to understand where to draw the line. Not that you shouldn’t be real and authentic in how you portray yourself in Social Media, but that also doesn’t mean it’s beneficial to let everyone know everything. The same rules exist in real-life interactions and can be easily applied to the virtual landscape, except the only difference is everyone can see your Facebook wall. If you have an awkward moment or scenario at a cocktail party, it usually only lasts as long as the evening. On Facebook and Twitter, these faux pas are permanently ingrained in the perpetual stream of data associated with your name. The most important thing to remember is that your digital life stays with you forever and there’s nothing like having a potential employer Googling you only to find out exactly how intoxicated you can get when you are supposed to be portraying yourself as a professional. It’s so important to maintain a sense of exactly what is socially appropriate to post online.

3. Outlining a strategy and following through with it.

When it comes to Social Media, there are so many options and platforms that it’s easy to get lost amongst them. Which is why it’s crucial to come up with a solid game plan or strategy when it comes to promoting yourself. An important aspect in determining your strategy is creating a social networking schedule and following through with it. Just like any other aspect of a growing business, it’s important to allot a certain amount of time each week dedicated to your online presence. It becomes much easier for employers to engage without guessing as to when you’ll pop back up. Social Media has the potential to become completely chaotic, which is even more of a reason to create a specific model and structure for your own social networking and promotion.

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