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20141202_114911“Don’t obsess on the competition, obsess on the customer.”- John Doerr

This week in New York City, Talener, along with companies like Pandora, Getty Images & Porsche, sponsored Business Insider’s Ignition Conference.  Leaps and bounds  are being made within the digital space- from ads to marketing, engineering to business development.  The question is, how do CEOs like Amazon’s Jeff Bezos or Pandora’s Brian McAndrews anticipate these changes in order stay relevant in a digital world that changes pace faster than most of us change our socks?

While there was varied speculation about the future of smart watches, print newspapers, or Apple Pay- there was an overwhelming understanding that the future of digital is mobile.  Mobile devices have replaced TV, physical newspapers, and the way we consume social media.  For the first time ever, mobile usage, according to Flurry has overtaken TV consumption in Q3 of this year.  Why is this significant? Because platforms need to be responsive (and anticipate!) customers’ wants and needs.

If one theme came out of the conference that rang above all others, it is customer obsession. Every CEO, VP or industry leader that took the stage reiterated over and over again that at the end of the day, it is all about the customer. John Doerr put it best as many questions circled around the competitive digital space.

“Don’t obsess on the competition, obsess on the customer.”

So where does Talener fit into this digital media world?  Someone has to build these platforms,  ensure the best user experience, and secure this information.  While most of the audience was intent on hearing  about upcoming trends like digital healthcare, wearables, or marketing analytics, our Talener team is anticipating the tech needs for all of these future trends.  Who will build and encrypt the information for digital healthcare that complies with all security and HIPPA requirements?  Who will ensure that the development of the connected car with Pandora integration will provide the users with the best experience?  It is the coders, engineers, and technology project managers of the world.  Digital is much more than what we see as consumers; it is hundreds if not thousands of hours of  back end work.

If you have a few moments and would like to gain insight about how the world’s biggest players are constantly innovating and responding to the environment, check out the live Ignition conference feed or read about it here.  The future of digital doesn’t just concern media, marketing and advertising.  The backbone of all of these consumer wants and needs is the technology professionals of the world.

Do you have technology know-how and talent to prepare you for the future? If not, take a moment to contact us and see how we can provide you with the best solutions.  Our six offices – Los Angeles, New York , San Francisco, Washington D.C., Chicago and Boston are equipped to find you the best qualified candidates locally.  From mobile development to open source scripting, project management to front end coding- we are your technology staffing solution.

Check out our jobs to see the types of companies and positions that we are working with on a day to day basis.

Connect with your local Talener office today